In conversation
The 25-year-old MFD: scaling distribution through content
"Reels do the prospecting. The relationship still happens on a phone call."
On building a 80,000-strong Instagram following and converting 3% into onboarded SIPs.
Q. What's the content that actually converts?
Not the one with the most views. The one that teaches a single concept clearly. A 22-second reel explaining 'XIRR vs CAGR' brought me 140 leads. The viral dance video brought me zero.
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